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Trade Coverage

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About

A fully integrated and turn-key solution for your on-site, sales and marketing needs.

Is your company looking to outsource your on-premise sales and marketing team? At Market Recon, we can build and execute a field representative based sales and marketing program. Let us help you lower costs and increase your volume, share and profits.

Get Your no commitment Market Evaluation

Field Operations Coverage

Strengthen in-store execution with Market Recon’s Trade Coverage. We act as an extension of your team, delivering consistent retail presence, supporting merchandising and promotional execution, and ensuring your brand performs as intended across the trade.

Dedicated Field Representative Coverage

Ensure consistent, reliable execution with Market Recon’s dedicated field representative coverage. Our highly trained field force is available 24/7 to support your brand, execute in-store initiatives, gather real-world insights, and represent your brand with professionalism at every touchpoint.

Marketing Concept Development & Activation

Bring your brand to life with Market Recon’s marketing concept development and activation services. We can support your project at any stage, from strategy and creative development to on-the-ground field activations. Our experienced marketing team delivers impactful, engaging experiences that elevate brand awareness and drive results.

Robust Reporting & Analytics

Turn field data into actionable insights and detailed return on investment metrics with Market Recon’s robust reporting and analytics. Every turn-key solution includes comprehensive reporting that provides a clear, big-picture view of your brand’s performance in the real world, empowering smarter decisions and measurable outcomes.

Tech-Powered
People-Fueled

Our customized program/rep tracking software manages retail execution at all levels

REPSLY

Repsly runs on every rep’s iPad, tracking all field metrics and streaming data directly to our servers for instant reporting.

The Downlow

The TCP app preloads all outlets and scheduled visits, guiding reps through required activities and data entry each cycle. All actions are time, date, and GPS stamped, with daily reports automatically generated and transmitted for real-time visibility and efficiency.

Brand
Centralized sales, activity, and in-store data come together in customizable reports that deliver powerful insights at a glance.
Territory
Get real-time field visibility, smarter team deployment, and instant performance insights.
Store
Access store-level sales data, optimize scheduling and routing, and streamline data collection and orders.

Hear What Our
Clients Are Saying

See how our insights and strategies are making a real impact for our clients across industries, helping them uncover opportunities, make smarter decisions, and drive measurable growth with confidence.

Market Recon is a trusted long term partner representing the Dr. Oetker brand at retail. As a dedicated field sales agency, their boutique model allows us to co-create the right execution approach rather than fit into a standard broker system.

This partnership gives us greater control, flexibility, and alignment with our commercial priorities. Market Recon’s team operates as an extension of our own, bringing consistency, accountability, and pride to every store visit. Their deep understanding of our brand and commitment to excellence have made them an integral part of how we deliver our strategies at retail.

- Dino Koundoutsikos, President, Dr Oetker

The Frontier Duty Free Association has the privilege of working with Market Recon for many years. Their partnership has been nothing short of exceptional. From the very beginning, they have been present at every step, responsive to our calls, proactive in their support, and always willing to listen and adapt to feedback.

Their team consistently goes above and beyond, providing valuable resources, thoughtful insights, and genuine collaboration that strengthens our shared goals. Market Recon stands out as one of our most stellar suppliers, not just for their professionalism, but for their commitment to our success and to the industry as a whole.

- Tania Lee, Duty Free Assoc President

Market Recon team delivered for us on both the BA program and on Duty free. They are easy to work with, proactive with clear performance updates, and they consistently tailored plans to market opportunities. In Duty Free, they brought true channel expertise and executed end to end. Can always trust they will deliver.

- Pedro Martin, Duty Free Manager BAT

I have had the pleasure of working alongside MarketRecon for over five years, and they have consistently proven to be true partners in execution. Their dedication to flawless program deployment, diligent performance monitoring, meaningful staff engagement, and seamless project completion is unmatched.

They approach every initiative with professionalism, creativity, and a genuine commitment to driving results — making them an invaluable extension of our team.

- Jennifer Sejean, Consumer Engagement BAT