Retail Excellence

About

Activate our trained agents to gather real-time front-line intelligence of your business operations.

Our field agents have been fitted through our rigorous seven-stage recruitment, training, and certification program. Our agents input information live into their Market Recon app on-site within 24 hours of receiving project instructions.

To ensure data integrity, our agents are geotagged using the GPS on their smartphone, so we know who is mystery shopping at what location, when, and for how long.

Retail Performance & Execution Solutions

Maximize your retail impact with Market Recon’s Retail Performance & Execution Solutions. We help brands streamline in-store operations, ensure consistent merchandising, and deliver measurable results.

Customer Service Quality Checks

Evaluate the overall customer experience by assessing how staff interact with shoppers. We review whether team members are friendly, welcoming, knowledgeable, and attentive, including their ability to greet customers promptly, answer questions confidently, and provide helpful, engaging service throughout the visit.

Sales Procedure Checks

Ensure your sales standards are being executed consistently across locations. We assess whether staff are correctly following established sales techniques, including product recommendations, upselling or cross-selling where appropriate, handling objections, and closing sales in line with your brand’s expectations.

Site Checks

Review the in-store environment to confirm it meets brand and operational standards. This includes evaluating store layout, planogram compliance, merchandising execution, product availability, signage, and overall cleanliness to ensure a visually appealing and easy-to-navigate shopping experience.

Compliance Checks

Verify that staff are adhering to all regulatory requirements. We assess diligence in checking valid identification for age-restricted products such as tobacco and liquor, ensuring policies are followed correctly to reduce risk and maintain compliance.

Tech-Powered
People-Fueled

Our customized program/rep tracking software manages retail execution at all levels

REPSLY

Repsly runs on every rep’s iPad, tracking all field metrics and streaming data directly to our servers for instant reporting.

The Downlow

The TCP app preloads all outlets and scheduled visits, guiding reps through required activities and data entry each cycle. All actions are time, date, and GPS stamped, with daily reports automatically generated and transmitted for real-time visibility and efficiency.

Brand

Centralized sales, activity, and in-store data come together in customizable reports that deliver powerful insights at a glance.

Territory

Get real-time field visibility, smarter team deployment, and instant performance insights.

Store

Access store-level sales data, optimize scheduling and routing, and streamline data collection and orders.

Hear What Our
Clients Are Saying

See how our insights and strategies are making a real impact for our clients across industries, helping them uncover opportunities, make smarter decisions, and drive measurable growth with confidence.

Market Recon is a trusted long term partner representing the Dr. Oetker brand at retail. As a dedicated field sales agency, their boutique model allows us to co-create the right execution approach rather than fit into a standard broker system.

This partnership gives us greater control, flexibility, and alignment with our commercial priorities. Market Recon’s team operates as an extension of our own, bringing consistency, accountability, and pride to every store visit. Their deep understanding of our brand and commitment to excellence have made them an integral part of how we deliver our strategies at retail.

- Dino Koundoutsikos, President, Dr Oetker

The Frontier Duty Free Association has the privilege of working with Market Recon for many years. Their partnership has been nothing short of exceptional. From the very beginning, they have been present at every step, responsive to our calls, proactive in their support, and always willing to listen and adapt to feedback.

Their team consistently goes above and beyond, providing valuable resources, thoughtful insights, and genuine collaboration that strengthens our shared goals. Market Recon stands out as one of our most stellar suppliers, not just for their professionalism, but for their commitment to our success and to the industry as a whole.

- Tania Lee, Duty Free Assoc President

Market Recon team delivered for us on both the BA program and on Duty free. They are easy to work with, proactive with clear performance updates, and they consistently tailored plans to market opportunities. In Duty Free, they brought true channel expertise and executed end to end. Can always trust they will deliver.

- Pedro Martin, Duty Free Manager BAT

I have had the pleasure of working alongside MarketRecon for over five years, and they have consistently proven to be true partners in execution. Their dedication to flawless program deployment, diligent performance monitoring, meaningful staff engagement, and seamless project completion is unmatched.

They approach every initiative with professionalism, creativity, and a genuine commitment to driving results — making them an invaluable extension of our team.